P R E S S      R E L E A S E

Date: June 2009

LAWSONCLARKE PR PROMOTES CONTEMPORARY COASTAL LIVING AND FAMILY VALUES WITH ‘THE BAY’ IN CORNWALL

New holiday homes provide a safe haven for family & finances in an idyllic and peaceful setting

Talland Bay   
Please credit: Cornish Picture Library/Paul Lightfoot

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 Courtyard property style

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Hillside property style   

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Seaview property style

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Further images also available on request

LawsonClarke PR has been appointed to promote The Bay, Talland, a select holiday home development of just 42 properties overlooking a beautiful stretch of Cornwall’s south coast.

Offering a tranquil escape from everyday life and the crowds of north Cornwall, The Bay rests above the rocky coves and small, picturesque beaches of Talland Bay, an unspoilt and ‘hidden gem’ between Looe and Polperro.  It has direct access to the South West Coastal Path and overlooks the sea in an Area of Outstanding Natural Beauty.

“With increasing numbers looking for ‘staycations’ in the UK, and the opportunity to recreate those childhood memories of holidays spent rock pooling, beachcombing and enjoying the freshest fish and chips, The Bay offers 21st century comforts and a superb investment opportunity,” says Sean Hodgson, director of Talland Homes.

“We felt that LawsonClarke’s experience of both property and lifestyle PR was just what we needed to put this new development on the map.”

Commented Jeremy Clarke, managing director of LawsonClarke, “The Bay occupies the most stunning location, and is far from ‘the madding crowd’.  The contemporary designs are extremely attractive, and we are confident that this combination will be of great appeal to journalists and purchasers alike.”

The homes: The homes at The Bay have been designed by local architects to blend harmoniously with the landscape with outstanding views directly out to sea, or across open countryside. The finest local materials are being used with exteriors finished in a blend of natural Cornish stone and cedar. Many of the properties will feature decking and built-in barbeques to help owners make the most of the long summer evenings, and feature first floor sitting rooms to the coastal views.

With prices starting from only £280,000 ‘off-plan’, two and three bedroom designs, the ‘Sea View’ and ‘Hillside’ styles are available, ranging from approximately 900 sq. ft. to 1,200 sq. ft. Room sizes will be larger than typically found in holiday accommodation.  All the homes are permanent constructions, using a combination of modern and traditional building methods and materials from local contractors, and will all benefit from a 10 year NHBC Buildmark warranty.

Interiors:  Designed to offer a ‘boutique hotel’ feel using the best of contemporary design, The Bay’s bespoke finishing service allows buyers to select their own finishing touches to their home from tiling and kitchen units to custom-layouts.  The homes all feature spacious open-plan kitchens, oak flooring, under floor heating and stylish vaulted ceilings.

An enjoyable investment:  As well as offering a property investment you can enjoy with all the family, The Bay makes an appealing long-term investment choice.  Coastal property remains in strong demand in good locations.  And while the south east of Cornwall is just as beautiful as the north, unlike the typically popular Cornish hotspots such as Newquay and Watergate Bay, it has not experienced the large influx of second or large holiday home developments, and currently offers much better value for buyers.  All the homes are being sold at ‘off plan’ discounted prices (the first phase of 14 homes is already reserved). Rental yields have been independently estimated at 7 - 8%, and a rental guarantee over two years can also be provided, and with the ability for some use by the owner if required, this format offers an attractive ‘lifestyle investment’.

Taxation: No stamp duty is payable on the purchase of the plot or the build cost, and as a ‘self-build’ the properties are deemed VAT free.  Purchasers are recommended to seek independent tax advice from a specialist.  Fractional ownership is also available, allowing people to invest in the properties with other people or family members.

Cool for kids:  The Bay offers a perfect way to recreate those holiday memories with your own children, allowing them to enjoy hours of exploration, crabbing, picnics and rock pooling on Talland Bay’s secluded sand and shingle beach, while the area is also ideal for snorkelling, and diving for Mum and Dad.  Then when you return to your holiday home at the end of the day, children will have plenty of large open spaces to roam, play tennis and swim, all in a secure environment.

Eco/conservation:  Built on the site of a former caravan park, the development at The Bay recognises the importance of being in keeping with the landscape and has already won awards for its use of natural, local materials, and the skills of local craftsmen.  Eco-friendly features will include solar heating for the indoor pool, economical under floor heating, superb insulation and natural, eco paint finishes throughout.

The development aims to have great attention to detail, with landscaping and planting in keeping with the landscape character of the area, using only native plant species to provide habitats for the recovery of species like the Cirl Bunting, butterflies and bats. To this end, The Bay is recruiting the advice of local landscape architects and a botanist to ensure that only the right planting is carried out to enhance the development within its natural location. 

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For more information on The Bay, Talland, visit www.thebaytalland.com, or call
Tel: 01503 272224. (Press visits or future case study details can also be arranged/supplied by LawsonClarke, call Tel: 01285 658844.)

Issued by:
Becky Charman/Sue Hitchcock
becky.charman@lawsonclarke.co.uk / sue.hitchcock@lawsonclarke.co.uk
Press Office, LawsonClarke PR
T: 01285 658844

Ref: LC04/2009