Date: November 2011

ADRENALINE-FUELLED SUPERCAR DRIVING GIFTS FOR EVERY OCCASION

A wide choice of supercars including
the Ferrari 458 Italia
Lamborghini Gallardo
Aston Martin DBS
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Truck driving with 6th Gear
Mouthwatering selection of supercars
Longcross Proving Ground, Surrey -
one of five 6th Gear circuits
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Driving a supercar such as the latest Ferrari 458 is an elusive dream for many people - men and women, but now you can make their dream come true, thanks to the UK’s leading provider of supercar driving experience days, 6th Gear Experience.

With an amazing collection of over 30 cars to choose from, five great circuits around the country, and a range of gift vouchers from only £75, you really can turn someone’s dream into reality with a 6th Gear driving experience.

And with on-course and in-car video and photography, 6th Gear will help ensure that everyone enjoys a highly memorable day.

Over 30 supercars to choose from

The array is positively mouth-watering and includes the range topping Aston Martin DBS as well as all the current production models from this famous British manufacturer.  Lamborghini is represented by the legendary Murcielago LP640 and a fleet of smaller hard and soft top Gallardos.  The six car Ferrari line-up includes the stunning 458 Italia as well as the rare 360 Challenge Stradale.  In addition, 6th Gear offers the stunning Audi R8 in both manual and semi-automatic, as well as the iconic Porsche 997 Turbo.  The supercharged Ariel Atom is ever popular with its 0-60mph time of just 3 seconds, while recent additions include the mighty Nissan GTR and Ford Focus RS.

And if none of these get your adrenaline pumping, how about getting behind the wheel of a 38 ton DAF truck complete with 40ft trailer?

(Interestingly, truck driving is particularly popular with female drivers who account for over 80% of all bookings!)

Several of the cars feature an automatic gearbox and are very straightforward to drive, so can either be driven in ‘auto’ or you can opt to change gears using the ‘paddle shift’.  Manual shift cars are also available, and no previous supercar driving experience is necessary.

A choice of five great circuits

6th Gear Experience operates from five superb tracks: in the south at Longcross Proving Ground near Chertsey, Surrey, in the Midlands at Bruntingthorpe, Leicestershire and Prodrive near Kenilworth, in the east at Blyton Park’s new circuit in Lincolnshire, and in the north from Elvington, York.

Making the perfect present for any occasion, a 6th Gear Experience gift voucher is the ideal treat for Christmas, a birthday, exam success, Father’s Day or retirement.

Safety first

All customers are accompanied by a fully trained race instructor and every supercar is equipped with dual brake pedals.  Before driving their chosen car, everyone is given an instructor driven demonstration lap and in-car briefing.

Family friendly facilities

Family and friends are always welcome at 6th Gear’s events, and as well as spectating, guests can also drive a supercar on the day providing they bring their driving licence.  Quality catering is available undercover, and a state-of-the art media centre offers full colour professional in-car photographs and video footage at additional cost.  Helicopter tours of the venues are also available subject to weather conditions.

Availability

6th Gear Experience supplies supercar driving gift vouchers through most major high street retail stores including Marks & Spencer, John Lewis Partnership, Boots and WH Smith and are also available to order online at www.6thgearexperience.com.  Vouchers are valid for 10 months and redeemable at any of the company’s five UK venues.

Gift packages are priced from £75 to £795 - see www.6thgearexperience.com for full details

What you get for £75:

Upgrades to other supercars, extra drives and instructor driven ‘Hot Laps’ are always available for a supplementary charge.

About 6th Gear Experience Ltd

Founded in 2006 the company employs 20 full time and some 100 part time staff, and has its head office in the West Midlands.

With a fleet of 30 supercars, seven double-decker race car transporters and a Bell JetRanger helicopter,  6th Gear Experience expects to cater for 60,000 customers in 2012, up from 45,000 in 2011.

For more information please visit the new 6th Gear Experience website: www.6thgearexperience.com telephone: 01675 433800, follow us on Twitter @6gearexperience and ‘like us’ on Facebook.

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Note to editors

To download hi-res images via the internet, please visit the LawsonClarke on-line press centre at:
http://www.lawsonclarke.com/releases/6thgear/261011sgear_consumer.htm

For more information, please contact:
Simon George, marketing director, 6th Gear Experience
simon@6thgearexperience.com
www.6thgearexperience.com

Issued by:
Jeremy Clarke / Tracey Bretherton
clarke@lawsonclarke.co.uk / tracey.bretherton@lawsonclarke.co.uk
LawsonClarke PR
T: 01285 658844

Ref: SG01/2011