Date: February 2008

BRABANTIA MAKES ITS TV ADVERTISING DEBUT

• £1.25 million media investment

Brand leading housewares company Brabantia is running its first television advertising campaign this spring.

The commercial will be shown during April and May to raise awareness of the Brabantia brand, and promote its innovative new WallFix clothes dryer.

Designed to help retailers by increasing customer footfall, the eye-catching twenty second commercial will run on a number of channels including Sky, ITV2, ITV3, E4, More4 and Film 4.

Said David Slater, sales director of Brabantia UK: "TV advertising is a significant step for us and our retailers, and will help take Brabantia to a new level of brand awareness here in the UK, and across Europe where the commercial is also being shown."

The commercial shows Brabantia’s WallFix dryer from a number of angles to highlight its space-saving, functional design, and demonstrate how easy it is to fold away.

The WallFix can be fitted inside the home in a utility/laundry room or garage, or outside fixed to a wall.  It is easily unfolded with a simple one-handed movement to give a drying length of 25 metres that’ll take a full machine load of laundry.

The TV advertisement can be viewed in full at www.brabantia.com

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