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Date: February 2009
SEARCHING FOR A
STAR
BRABANTIA LAUNCHES ON-LINE DESIGN
COMPETITION TO FIND THE BEST IRONING TABLE COVER
Just click www.ironinstyle.co.uk and get designing
Do you find ironing dull and a bit of a chore? Would you rather be doing something more creative and challenging? If so, Brabantia might have just the opportunity for you.
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A selection of Brabantia ironing table covers including (l-r): Leaves, Feathers and Hot Iron
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Instead of looking down at the same old dull, grey and slightly singed ironing table cover, why not put the iron and laundry away, switch on your computer or laptop - and design a new one!
This exciting design competition is open to anyone - from professional designers to those who just think they can do a whole lot better! It’s also very simple: click on the dedicated website at www.ironinstyle.co.uk, follow the instructions and get designing.
Not only could you win £2,500 worth of Brabantia products - there are up to 15 prizes for designers in the UK alone - you could even go on to become the international winner and see your design go into production and on sale across Europe.
PrizesThe overall international winner will receive:
1st place - £1,000 worth of Brabantia products*
2nd place - £500 worth of Brabantia products*
3rd place - £250 worth of Brabantia products*
4th and 5th places - two Brabantia products*
6th - 15th place - one Brabantia product from its more expensive range*
* - winners get to choose the products of their choice to the determined value
What we’re looking forIn keeping with the current vogue for individualisation and personalisation of everyday household items, Brabantia is counting on your creative spirit to respond to its ‘Ironing in style’ challenge. We aren’t looking for technical design wizardry, but instead think that those who have to look at an ironing table several times a week might be able to bring a surprising and fresh insight to cover design!
How to enterGo to www.ironinstyle.co.uk where you can immediately start designing by using the extremely easy-to-use photograph manipulation program Picnik. The more experienced can give their imagination free rein by using PhotoShop, GIMP, Microsoft Paint or any other graphic design program, and uploading the result via the website.
Full entry details of the competition including all information, registration and regulations are on the site. The competition will run for three months from 30 January to 30 April 2009.
So forget doing the ironing - get designing!
About Brabantia
Brabantia has been developing well-designed, functional and durable products since it began manufacturing in Holland in 1919. Those 90 years’ of expertise have helped make the company a brand leader around the world.
Designed to be timeless in both form and function, Brabantia now offers over 500 product lines across five core categories:
Brabantia products are available from leading retailers, including high street department stores, superstores, quality independent housewares and kitchen product specialists. For details, please contact Brabantia on 0845 602 4877 or visit Brabantia’s website www.brabantia.com
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Note to editorsTo obtain any accompanying image in high res format via the Internet, please visit the LawsonClarke on-line press centre at: http://www.lawsonclarke.com/releases/brabantia/2009/030209bra.htm
For further information, please contact:
Brabantia UK Ltd - Tel: 0845 602 4877
Or visit Brabantia’s website - www.brabantia.com
Issued by:
Sue Hitchcock, Brabantia Press Office, LawsonClarke PR - Tel: 01285 658844
Ref: BB03/2009
