Date: March 2009

• Over £1 million media investment

Brand leading housewares company, Brabantia, is to return to the UK’s television screens this spring with an advertising campaign for its innovative WallFix clothes dryer.  The commercial will be shown during April and May, and is also designed to raise awareness of the Brabantia brand and its large product range.

The end-frame of Brabantia’s UK television advertising commercial featuring the innovative WallFix dryer.

Download hi-res version Download medium-res version

Designed to help retailers by increasing customer footfall in-store, the eye-catching 20 second spot will run on a number of channels including Sky, ITV2, ITV3, E4, More4, Film 4, IDS, Five US and Fiver.

Commented Brabantia UK sales director, David Slater:  "Our return to television advertising is an important step for us and our retailers.  When we screened the commercial for the first time last year, WallFix sales saw a triple digit growth, while we also grew brand recognition at consumer level.

The commercial shows Brabantia’s WallFix dryer from a number of different angles to highlight its space-saving and functional design, and to demonstrate how easy it is to fold away.

The WallFix can be fitted discreetly inside the home, in a utility/laundry room or garage, or fixed to an outside wall.  It is easily unfolded with a simple one-handed movement to give a drying length of 25 metres, a full machine load of laundry.

The TV commercial can be viewed in full at www.brabantia.com

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Note to editors

-          To obtain this press release and download hi-res images via the LawsonClarke PR on-line press office go to:       http://www.lawsonclarke.com/releases/brabantia/2009/040309bra.htm

For further information, please contact:

Jakub Balter, Brabantia UK Ltd - Tel: 01275 810600

Or visit Brabantia’s website - www.brabantia.com

Issued by:

Sue Hitchcock, Brabantia Press Office, LawsonClarke PR - Tel: 01285 658844

Ref: BB07/2009