Date: August 2009
BRITAIN’S GOT DESIGN TALENT
Brabantia announces UK winners of Ironing in Style design competition
The challenge set by housewares company, Brabantia, ‘to stop ironing and get designing’, has been met by an overwhelming response, far exceeding the organiser’s expectations.
Chrissie Button from Woodford Green, north London saw off stiff competition from 14 other UK winners to take the top prize of £1,000 worth of Brabantia products. Her winning design featured a stained glass window-style design, which was relaxed and peaceful and used soft colours.
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See below for images of the runner-up designs
Commented the judges: “Chrissie obviously put a lot of work in to this piece of art. It features a young woman ironing in a medieval setting, an anachronism that works well, and strangely doesn’t seem out of place. We also liked her metaphysical phrase ‘I iron, therefore I am’.”
UK winners:
| Name | Location | Prize |
| Chrissie Button | Woodford Green | £1,000 worth of Brabantia products* |
| Ashleigh Wilkinson | Liverpool | £500 worth of Brabantia products* |
| Janet Wilkinson | Liverpool | £250 worth of Brabantia products* |
| Richard Johnson | Cambridge | £150 worth of Brabantia products* |
| Barbara Jordan | Ilkley | £150 worth of Brabantia products* |
A further 10 winners each won £100 worth of Brabantia products *
The competition attracted well over 1,000 design submissions and ran in the UK, Belgium, France and Netherlands. There were 15 winners per country, and one overall international winner. Dutch artist Joran van der Haar secured £2,500 worth of Brabantia products, and his design will also go into production.
The design competition was open to anyone - from professional designers to those who simply thought they could do a whole lot better. Easy to enter, designs were all submitted on-line to a dedicated website at www.ironinstyle.co.uk
In keeping with the current vogue for individualisation and personalisation of everyday household items, the judges were looking for designers’ creativity rather than technical design wizardry.
Commented Anne Slaats, communications manager at Brabantia: “People tend to find ironing a bit tedious, so we aimed to inject a bit of fun with this contest, especially for those who have to look at an ironing table several times a week and might be able to bring a fresh perspective to cover design!
“We were absolutely delighted by the enthusiastic response and some really great designs. The standard was extremely high, making it very difficult to select one overall winner.”
About Brabantia
Brabantia has been developing well-designed, functional and durable products since it began manufacturing in Holland in 1919, 90 years’ of expertise that has helped make the company a brand leader around the world.
Designed to be timeless in both form and function, Brabantia now offers over 500 product lines across five core categories:
- Waste storage - Sensor bins, Touch bins®, pedal bins, paper bins and sized-to-fit bin liners
- Food storage - canisters, bread bins
- Food preparation - kitchen tools and corkscrews
- Laundry care - ironing tables, rotary and WallFix clothes dryers and laundry bins
- Hardware - post boxes and bathroom products
Brabantia products are available from leading retailers, including high street department stores, superstores, quality independent housewares and kitchen product specialists. For details, please contact Brabantia on 0845 602 4877 or visit Brabantia’s website www.brabantia.com
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Note to editors
To obtain any
accompanying image in high res format via the Internet, please visit the
LawsonClarke on-line press centre at:
http://www.lawsonclarke.com/releases/brabantia/2009/250809bra.htm
For further information, please contact:
Brabantia UK Ltd - Tel: 0845 602 4877
Or visit Brabantia’s website - www.brabantia.com
Issued by:
Sue Hitchcock, Brabantia Press Office, LawsonClarke PR - Tel: 01285 658844
Ref: BB20/2009
