Date: March 2010
Brand leading housewares company, Brabantia, is to return to the UK’s television screens this spring with an advertising campaign for its innovative WallFix clothes dryer. The commercial will be shown during April and May, and is also designed to raise awareness of the Brabantia brand and its large product range.
|
|
|||||||||
The end-frame of Brabantia’s UK television commercial |
One of this year’s press ads featuring the new |
|||||||||
Aimed at ABC1 housewives and intended to help retailers by increasing customer footfall in-store, the eye-catching 20 second spot will run on a number of channels including Sky, ITV2, ITV3, E4, More4, Film 4, IDS, Five US and Fiver.
The commercial shows Brabantia’s WallFix dryer from a number of different angles to highlight its space-saving and functional design, and demonstrates how easy it is to fold away. You can view it at: www.brabantia.com
Commented Brabantia UK sales director, David Slater:
“Our clear objectives for the year include continued market share growth whilst also supporting our retailers; this is why we are continuing with such heavy investment in the brand.
“The two-pronged approach combines the development of new, high-quality products designed to underpin our durability proposition, while also maintaining a high profile in the media, both in the consumer press and on TV.”
The company will continue with its ‘how to outlive your Brabantia products’ consumer advertising campaign, with ads in Good Housekeeping, Homes & Gardens, House Beautiful, Ideal Home, Living etc, Marie Claire, Real Homes, Red and Waitrose Food Illustrated.
This tongue-in-cheek campaign tells consumers how durable Brabantia products are and how people need to be in tip-top shape to outlive them.
The campaign will promote selected products including WallFix, Sensor bin, the Kitchen Today wall rail system, and clear top canisters.
- ends -
Note to editors
For further information, please contact:
Brabantia UK Ltd - Tel: 01275 810600
Or visit Brabantia’s website - www.brabantia.com
Read our blog, become a Facebook fan, follow us on Twitter or see product images and more on Flickr
Issued by:
Sue Hitchcock, Brabantia Press Office, LawsonClarke PR - Tel: 01285 658844
sue.hitchcock@lawsonclarke.co.uk
Ref: BB04/2010
