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Date: April 2010
BRABANTIA INCREASES ONLINE PRESENCE
BrabantiaLife blog - Twitter - Facebook - Flickr
Brabantia is taking a lead in the housewares industry by embracing social media into its communications, and launching activity through a combination of coordinated online channels - a blog, Twitter, Facebook and Flickr.
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Designed to help communicate with consumers around the globe, the new initiative is intended to help ensure the brand listens to and engages with relevant discussions taking place online.
Brabantia Life blog - www.brabantialife.com
The new Brabantia blog - which can be seen at www.brabantialife.com - is presented in an easily accessible lifestyle format, and includes a range of hints, tips and comments on colour, design and domestic life, as well as news and information about Brabantia products.
Intended to be both fun and informative, there are competitions and timely musings on what’s current, and people are encouraged to join in, comment, make suggestions, post pictures and even do some guest blogging.
In fact, guest bloggers have already provided their ‘tip-top tips’ on spring cleaning for busy mums & dads, how to use a dishwasher and keep your glassware sparking, and even offered a clever idea on where to store your replacement bin bags. There have also been posts on the contentious subject of Marmite cereal bars, as well as sparkling Australian red wine and this month’s colour for Colour Your Bin.
Twitter - www.twitter.com/brabantialife
The company is tweeting on Twitter as @BrabantiaLife and invites you to come and ‘follow’ what’s being shared and discussed by signing up and joining in.
Facebook - www.facebook.com/brabantialife
There’s a Brabantia fan page on Facebook where news and views are shared, and which is already attracting fans from around the world.
Flickr - www.flickr.com/photos/brabantialife
Finally you can find and post images and videos on Flickr, the useful file sharing site if you ever need a Brabantia image.
Said David Slater, sales director of Brabantia UK: “The communication world is constantly evolving. The internet and social media now give people far more open and participative relationships with their friends, family and colleagues, and this also extends to the products and brands they favour. It’s now about dialogue rather than the one way delivery of marketing messages, and we’re fully engaging with these changes.”
Brabantia products are available from leading retailers, including high street department stores, superstores, quality independent housewares and kitchen product specialists. For stockist details, please contact the Brabantia sales department on 0844 873 5848 or visit Brabantia’s website www.brabantia.com.
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For further information, please contact:
Brabantia UK Ltd - Tel: 0844 873 5848
Or visit Brabantia’s website - www.brabantia.com
Read our blog, become a Facebook fan, follow us on Twitter or see product images and more on Flickr
Issued by:
Sue Hitchcock, Brabantia Press Office, LawsonClarke PR - Tel: 01285 658844
sue.hitchcock@lawsonclarke.co.uk
Ref: BB07/2010