P R E S S  I N F O R M A T I O N

Date: June 2008

DOWNTON UNVEILS NEW ‘TEAM STRIP’ FOR DRIVERS
New ‘drive smart’ workwear lauched

Downton - one of the UK’s leading independent transport and logistics companies, has teamed up with Raging Bull, the clothing brand headed by England rugby captain, Phil Vickery.

The company wanted to introduce smart yet relaxed workwear for its 300 drivers, and decided on a rugby style top, dark trousers and a fleece. The new shirt sports the Downton name across the chest, as well as the logos of its two main suppliers, DAF Trucks and Cartright trailers.

“Projecting a professional company image is essential for us, both out on the road and when working on our clients’ premises,” explains Richard Downton, finance director. “We want our drivers to look smart and professional; they are our ambassadors the minute they get behind the wheel.

“We also wanted a style that was fresh and fun, as well as one that’s practical and easy for our employees to wear whatever the weather,” he added. “The association with Raging Bull gives us a strong sporting association as well, and helps us project a real team approach to the way we work.”

Added Phil Vickery, owner of Raging Bull: “Corporate clothing is a fast growing division of my clothing company, delivering high-quality yet affordable branded workwear.  It’s great to work with successful businesses such as Downton, and like their logistics services our clothing is rugged, functional and of the highest quality.”

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Note to editors

Downton is one of the UK’s leading independent transport operators.  Established over 50 years ago in 1955, today the company employs 450 staff, operates 300 trucks and 800 trailers from four locations - Gloucester, Stoke on Trent, Dunstable and Shoton on Deeside – and has an annual turnover of around £45 million.  For further information, visit: www.downton.co.uk

Raging Bull is the official Phil Vickery range of exclusive, branded clothing for sports and teamwear, leisurewear and corporate clothing, matching high performance with durability and superb design.  The focus is on functionality, innovative design, quality construction and durability.  It is available online at www.ragingbull.co.uk

Phil Vickery MBE, England rugby captain, plays for London Wasps as prop forward and is a member of the successful Rugby World Cup winning team of 2003.  A major force in the world of rugby, he is recognised as one of the finest front row forwards in the world, combining awesome scrummaging technique with superb handling skills.  Phil established the clothing brand in 2003.

Ref: DO01/2008