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KYB strides into the future with new global image.
Information: 01285 658844
Information: 01285 658844
Date: October 2005
KAYABA STRIDES INTO THE FUTURE
After 70 years in business, Kayaba, the world’s largest supplier of shock absorbers to vehicle manufacturers, is strengthening its position as a global manufacturer with a refocused company management vision and direction for the future.
The new company philosophy is designed to help Kayaba achieve its goals with renewed speed and enthusiasm, and draws on the principles of Monozukuri, the Japanese for manufacturing expertise.
The new direction will be expressed with the new global name of ‘KYB’, and to reflect the image of a modern, growing and innovative company, there is a new look logo. A new strap line - ‘Our Precision, Your Advantage’ - is also being adopted to express the world class quality of the business and its branded products.
From January 2006, all Kayaba branches will be known as KYB, and as an example, Kayaba UK will change its name to KYB UK.
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For further information, |
Sue Clough |
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please contact: |
Kayaba UK |
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T: 01925 417444 |
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E: sue@kayaba.co.uk |
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Or visit Kayaba’s website |
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Issued by: |
Jeremy Clarke/Claire Smith |
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Kayaba Press Office |
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LawsonClarke Ltd |
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T: 01285 658844 |
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E: clarke@lawsonclarke.co.uk |
Ref: KYB17/2005
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KYB strides into the future with new global image. Information: 01285 658844 |
The new look Kayaba logo and strap line. Information: 01285 658844 |
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