Date: November 2006
THE SEARCH IS ON TO FIND THE UK’S MOST SHOCKING ROAD!
Shock absorber manufacturer, KYB is launching a campaign to find the UK’s ‘most shocking’ road.
In partnership with motor factors and installers, KYB is keen to draw public attention to the state of Britain’s roads, and the damage being inflicted on the nation’s vehicles.
Britain’s roads are notoriously full of potholes and often have cracked tarmac and excessive traffic calming measures. Speed humps especially are a major cause for complaint, particularly from drivers of low slung or heavy vehicles, while other hazards such as sunken or upstanding manhole covers also pose a threat to road users.
These obstacles can have serious consequences on vehicle performance and cause long-term damage to vehicle components and especially the suspension, which according to Sue Clough, customer service manager at KYB, can have major implications for safety and stopping distances.
Sue says: “Shock absorbers and coil springs are crucial elements of a vehicle’s suspension and need to be in good working order to keep the wheel properly in contact with the road.
“Most importantly, worn shock absorbers can dramatically increase a vehicle’s braking distance, meaning the difference between a safe emergency stop and hitting another vehicle, pedestrian or even a child.”
Worn shock absorbers have a number of safety implications including:
- Reducing the speed at which a vehicle can corner safely
- Aquaplaning becomes a much greater risk
- Increased or patchy tyre wear
- Additional stress and wear on other components
Participation in this campaign is easy; entrants can complete a form on the special website www.ukshockingroads.co.uk.
Entries will be judged by a panel of automotive experts, and participants will have the chance to win an exciting driving experience day. The closing deadline for entries is 1 February 2007.
KYB replacement shock absorbers and coil springs are manufactured to OE standards and drivers can be confident they deliver consistently reliable road control and ride comfort. KYB recommends shock absorbers are checked every 12,000 miles and should ideally be replaced every 45,000 miles.
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Note to editors:
Ø To enter the competition visit www.ukshockingroads.co.uk
Ø Terms and conditions apply
Ø To receive this release via e-mail, please contact: claire.smith@lawsonclarke.co.uk
Ø To obtain this press release and any accompanying image via the Internet, please visit the LawsonClarke on-line press centre at: www.lawsonclarke.com
For further information, please contact: Sue Clough
KYB UK
T: 01925 417444
Or visit KYB’s website www.kyb-europe.com
Issued by: Jeremy Clarke/Claire Smith
KYB Press Office
LawsonClarke Ltd
T: 01285 658844
Ref: KYB15/2006
51730/241106
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Visual to accompany KYB’s ‘The UK’s Most Shocking Road’ campaign. Information: 01285 658844 |