RETAIN AND ATTRACT MEMBERS – WITH THE NEW NAUTILUS INSTITUTE COMPLETECIRCUIT TRAINING PROGRAMME

Date: March 2007

RETAIN AND ATTRACT MEMBERS – WITH THE NEW NAUTILUS INSTITUTE COMPLETE CIRCUIT TRAINING PROGRAMME

Expressway, Upper Body, Lite Solutions, Strong Back and Cardiathlon Circuits - workouts from 15-30 Minutes

Nautilus is introducing The Complete Circuit Training Programme to help clubs retain and attract members of all ages and fitness levels.

Available from April, the innovative new programme will be offered to any clubs which purchase Nautilus equipment. The Complete Circuit Training Programme provides user-friendly, systematic workouts for members of any exercise level in just 15-30 minutes.

Designed by The Nautilus Institute, the research-based initiative of Nautilus Inc, the new circuit training package is the most comprehensive training and education programme on the market. The five contemporary programmes include Expressway, Upper Body, Lite Solutions, Strong Back and Cardiathlon Circuits.

With circuit training one of the fastest-growing trends in fitness, Nautilus is seeing a resurgence in its popularity as new members often find it the least intimidating way to work out for the first time, and because it is fast, effective and fun!

Circuit training also offers clubs a number of advantages – it is one of the best ways to retain and attract new members via effective and tailored programmes and can reduce bottleneck crowds during peak periods. Well-designed programmes also ensure members use equipment properly and achieve better results.

The Nautilus Complete Circuit Training Programme includes full staff training, starting with a pre-training telephone consultation by a Nautilus Master Instructor to help clubs prepare staff and get a facility ready, followed by a one day on-site training session for instructors with hands-on biomechanics education, programme-launch drills and coaching practice to engage members.

Logistics and management training is also included for clubs, together with comprehensive marketing materials - customised digital flyers, posters and signage.

For further details on the new Nautilus Institute Complete Training Programme call Nautilus on Tel: 01908 267345, or visit www.NautilusInstituteInternational.org (website goes live from the middle of April).

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Note to editors:

1. EXPRESSWAY Circuit – Perfect for weight loss, fat loss and body tone.

UPPER BODY Circuit – Upper body strength for the arms, chest and back.

LITE SOLUTIONS Circuit – Great toner for the lower body.

CARDIATHLON Circuit – Great calorie burner combined with three easy resistance machines.

STRONG BACK Circuit – For a stronger, mid-section and back.

2. Nautilus is the leading developer, manufacturer and marketer of health and fitness products worldwide. The Nautilus portfolio of brands features some of the most recognised names in the industry including Nautilus, Bowflex, Schwinn and StairMaster.

For further information, please contact:	Becky Charman/Claire Smith
	Nautilus Press Office
	LawsonClarke PR
	4 Dollar Street
	Cirencester
	Gloucestershire GL7 2AJ
	Tel: 01285 658844
	Fax: 01285 650080
Ref: NAUT01/2007	E-mail: becky.charman@lawsonclarke.co.uk

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