Date: November 2014


Alison Harding is the first of three new employees to start at Richmond Villages Aston-on-Trent, and takes up the role of senior village advisor.  She has moved from the company’s first retirement village at Nantwich, Cheshire, and is joined by Sally-Ann Hackney as the new village advisor having previously worked at Quinn Direct, and Gay Evans, who is the new community relations manager and joins from at The Treetops Hospice.

“We’re open!” declares Alison Harding, senior village adviser of Richmond Villages Aston, with Sally-Ann Hackney, village adviser (centre)  & Gay Evans, community relations manager (right)
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The interior of Richmond Villages’ new Scandinavian lodge at Willow Park Way, Aston-on-Trent
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Embracing new technology, Alison Harding and Sally-Ann Hackney
demonstrates the iPad controlled village presentation featuring on the
screen behind
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“This is a very exciting time, as we are the first of some 150 full and part time staff who will eventually be employed here,” says Alison Harding, senior village advisor at Richmond Aston. “With so many areas involved in running a retirement village, we will be looking for a lot of people with a wide range of experience from care, administration, health and fitness, to hospitality, property and garden maintenance as well as drivers, and will be holding recruitment fairs next year.”

Located in the grounds of the new retirement village at Willow Park Way, the sales and marketing suite is housed in a smart new Scandinavian lodge, with an interior design that will echo the style of the new village once completed.

“As well as literally providing a shop window on-site, this new facility offers us the opportunity to meet Aston-on-Trent residents as well as potential new residents.  Our villages are closely integrated within their communities, and this will also be an excellent way of meeting those who run clubs and societies, as well as anyone working in healthcare, at local GP practices and charities,” adds Alison.

“We will be able to explain the accommodation that’s available to purchase, the options and prices, and all with the aid of computer generated images (CGIs), an animated ‘fly-through’ of the village and floor plans.  Anyone interested in what we will soon be offering is very welcome to call in for a coffee and a chat.”

Richmond Aston-on-Trent will be the company’s seventh retirement village, and once completed will provide 125 homes for those over 55, and 60 care home beds providing 24-hour nursing and dementia care.

Village suites will start at £185,000 and village apartments from £295,000.

The development follows the company’s acquisition by Bupa last year, and the success of its other recent new villages.

For further information about Richmond Aston-on-Trent, please telephone 01332 895685, visit or call in at:

Richmond Aston-on-Trent sales & marketing suite
Willow Park Way
DE74 2DF

Opening hours: Monday – Saturday, 10am-4.00pm

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Richmond Villages Aston-on-Trent
The new £30million retirement village at Aston-on-Trent will be located at Willow Park Way on the site of the former hospital, and will comprise a care home providing 24-hour nursing and dementia care, village apartments for independent living and village suites for assisted living.  It will also provide a wellness spa with swimming pool and gym, hair and beauty salon, a library, IT room, terrace café, garden bar and restaurant, all set within beautifully landscaped grounds that include a croquet lawn.  Activities, events and a village transport service will also be provided.

About Richmond Villages

One of the pioneers in bringing the retirement village concept to the UK, Richmond Villages has been designing, building and operating its own villages for over 18 years.  The company currently operates five luxury retirement villages located in Cheshire, Gloucestershire, Oxfordshire, Northamptonshire and Warwickshire.  Construction of a new village at Witney, Oxfordshire began in the summer, and starts at Aston-on-Trent, Derbyshire later this year.  One of the leaders in the retirement living sector, Richmond Villages has established a reputation for the provision of quality service and care and won numerous awards.

Richmond Villages is part of Bupa, a leading healthcare provider offering a range of products and services, including health assessments, physiotherapy, health insurance and over 300 care homes.  With no shareholders, Bupa can invest its profits back into the services it offers so that it can continue to help improve health and wellbeing.

To download hi-res images via the LawsonClarke PR online press office go to: Richmond Villages image gallery

Issued by:                                           Jeremy Clarke/Tracey Bretherton
LawsonClarke PR
                                                          Tel: 01285 658844
                                                          Fax: 01285 650080

Ref: RV16/2014