Date: 15 October 2007

Major re-brand announcement set to boost the sports nutrition market

Sci-MX (pronounced ‘si-mex’) - a major new name in sports nutrition has arrived - offering a fresh and exciting range of branded products with wide appeal to anyone looking to build muscle, lose fat or improve sports performance.

Sci-MX is a new venture from the company and management team behind USN products in the UK, and is expected to have a significant impact on the sports nutrition market.

Sci-MX Nutrition will be the new brand for USN Sport Brands Europe Ltd, and is backed by the same team who developed the USN range of products since its inception in the UK.  Under the new brand, the company will continue to maintain the same high standards and product efficacy.

The line-up comprises over 30 products, many of which will already be familiar to sports fitness professionals and consumers alike - the formulae and intellectual property being owned by the company.  The quality, production methods and flavours will remain as before, while investment in product development will continue to be at the heart of the company’s philosophy to ensure that it delivers innovative and top quality products.

Managing Director, Tim Hyman commented, “The new Sci-MX brand is ultra hi-tech and modern, and will take the company to the next level.  Whether a sports professional, bodybuilder, amateur sportsman or woman, this is a fantastic new sports nutrition brand that meets the demanding needs of a highly sophisticated market.

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