Date: 15 October 2007

Major re-brand announcement set to boost the sports nutrition market

Sci-MX (pronounced ‘si-mex’) - a major new name in sports nutrition has arrived - offering a fresh and exciting range of branded products with wide appeal to anyone looking to build muscle, lose fat or improve sports performance.

Sci-MX is a new venture from the company and management team behind USN products based in Andoversford, and is expected to have a significant impact on the sports nutrition market.

Sci-MX Nutrition will be the new brand for USN Sport Brands Europe Ltd, and is backed by the same team who developed the USN range of products in the UK.  Under the new brand, the company will continue to maintain the same high standards and product efficacy.

The line-up comprises over 30 products, many of which will already be familiar to sports fitness professionals and consumers alike - the formulae and intellectual property being owned by the company.  The quality, production methods and flavours will remain as before, while investment in product development will continue to be at the heart of the company’s philosophy, to ensure that it delivers innovative and top quality products.

Commented Tim Hyman, managing director of Sci-MX Nutrition, “The new Sci-MX brand is ultra hi-tech and modern, and will take the company to the next level.

“This business became the fastest growing sports nutrition company in the UK, from zero to £14 million annual retail sales in just five years, and achieved a market share of 15%.  We are one of the leading UK brands in our category and highly profitable, which means we can keep investing in growth.

“Sci-MX is an example of this investment. It’s a fresh and dynamic new brand that will take us successfully into the future, and its launch will considerably help accelerate our business over the coming months and years!

“Whether a sports professional, personal trainer, amateur sportsman or woman, we think this is a fantastic new sports nutrition brand that meets the demanding needs of a sophisticated market.”

For further information contact: Sci-MX Nutrition , Coln Park, Andoversford Industrial Estate, Cheltenham, Glos GL54 4HJ. Tel: 01242 821304. Website: www.sci-mx.co.uk

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Trayl Wallace, marketing director (left) with Tim Hyman, managing director of Sci-MX Nutrition at the company's distribution centre in Andoversford, Gloucestershire.

Information: 01285 658844