Date: 15 October 2007
Major re-brand announcement set to boost the sports nutrition market
Sci-MX Nutrition launched with full portfolio of over 30 products
The company and management team behind USN products in the UK has announced a major new development that will have a significant impact on the sports nutrition market.
USN Sport Brands Europe Ltd has embarked on a complete re-brand, and with effect from 15th October 2007, all its current products will be sold under the new Sci-MX Nutrition brand.
Sci-MX (pronounced ‘si-mex’) offers a fresh image to the range of products, with wide appeal to anyone looking to build muscle, lose fat or improve sports performance.
Sci-MX Nutrition will be the new brand for USN Sport Brands Europe Ltd, and is backed by the same team who developed the USN range of products since its inception in the UK. Under the new brand, the company will continue to maintain the same high standards and product efficacy.
The line-up comprises over 30 products, many of which will already be familiar to the sports fitness and retail trade as well as consumers - the formulae and intellectual property being owned by the company. The quality, production methods and flavours will remain as before, while investment in product development will continue to be at the heart of the company’s philosophy to ensure that it delivers innovative and top quality products.
Managing director, Tim Hyman, commented, “Whether a high street retailer, independent health food specialist or a gym, this is a fantastic opportunity for both us and our sales partners.
“This business became the fastest growing sports nutrition company in the UK, from zero to £14 million annual retail sales in just five years, and has achieved a market share of 15%. We are one of the leading UK brands in our category and highly profitable, which means we can keep investing in growth.
“Sci-MX is an example of this investment. It’s a fresh and dynamic new brand that will take us successfully into the future, and its launch will considerably help accelerate our business over the coming months and years!”
Brand and marketing
The new Sci-MX brand is ultra hi-tech and modern, and in addition to a threefold increase in advertising, a new suite of in-store merchandising material will be made available to retailers. A proactive PR programme is also in place, while a number of high profile sponsorship deals will be announced shortly.
Sales informationSci-MX products are available to existing sales partners through exactly the same ordering procedure and with the same delivery policy as before. Our address, telephone and fax numbers remain unchanged.
Sci-MX Nutrition has a new website - www.sci-mx.co.uk - and contact e-mail addresses have changed, as follows:
General enquiries: info@sci-mx.co.uk
Orders: sales@sci-mx.co.uk
Retailers can obtain full information including a Sci-MX Nutrition product guide, price list and details of the new POS material, by contacting the company by e-mail or Tel: 0845 603 5018
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Note to editorsTo receive this release and image via e-mail, please contact: claire.smith@lawsonclarke.co.uk
For further information, please contact:
Lindsey Morris
Sci-MX Nutrition
Tel: 01242 821304
Issued by:
Claire Smith/Jeremy Clarke
Sci-MX Nutrition Press Office
LawsonClarke PR
Tel: 01285 658844
Ref: SMN01/2007
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Trayl Wallace, marketing director (left) with Tim Hyman, managing director of Sci-MX Nutrition.
Information: 01285 658844
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New Sci-MX Nutrition in-store merchandising display.
Information: 01285 658844
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Tim Hyman, managing director of Sci-MX Nutrition (left) with Trayl Wallace, marketing director.
Information: 01285 658844