Date: February 2012
SSANGYONG SUPPORTS KORANDO WITH NEW TV AD. CAMPAIGN
In the run up to the introduction of the new ‘12’ plate registration on 1st March, SsangYong is launching its first TV advertising campaign to support the new Korando crossover.
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The digital campaign will be broadcast nationally and up-weighted in Scotland, Northern England, the Midlands, Wales and East Anglia on a number of terrestrial channels including ITV 1 and Channel 5.
Backed by a media spend of £1million, the campaign runs throughout February, and has already been broadcast in Northern Ireland.
“Advertising on television is another first for SsangYong, and demonstrates our commitment to invest in the brand,” says Steve Gray, marketing and communications director of the importer, SsangYong Motor UK. “The commercial promotes the key messages for Korando, which together with our ‘3 fives’ - 5 year warranty, 5 year finance and 5 years’ free servicing - is an extremely attractive offer.”
Designed to be distinctively different and with a touch of humour, the commercial shows the car in ‘action’ while also emphasising its specification, competitive price and 5 year limitless mileage warranty. For the first week the commercial ends with a £16,995 sign off, and will subsequently promote a finance offer for the Korando S which also comes with 5 years’ free servicing.
The commercial was filmed in the Lake District and Suffolk for SsangYong Motor UK by Kindred with media buying by Goodstuff, and can be viewed on YouTube:
http://www.youtube.com/watch?v=mAnTH97qYak&context=C3d62e70ADOEgsToPDskKTbMSU0riWzvz6XNT1QjT4
The campaign is also being backed by dealer advertising to support the launch of the new SsangYong Korando limited edition LE and other models in the range.
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Ref: SY06/2012