Date: 2nd October 2014

2014 Paris Motor Show

Stand: 508

SSANGYONG UNVEILS ‘XIV-AIR’ AND ‘XIV-ADVENTURE’ - NEAR PRODUCTION READY X100 CONCEPTS AT THE PARIS MOTOR SHOW

  • The final development concepts of X100 - due to go on sale early 2015
  • Available with 1.6 litre petrol & 1.6 litre diesel Euro 6 engines
  • Advanced active and passive safety features
  • Plans now at an advanced stage to ensure the successful European and international launch of X100
XIV-Adventure

XIV-Air

Click here for images of both the SsangYong XIV-Air and XIV-Adventure

SsangYong Motor Company, (CEO Yoo-il Lee; www.smotor.com) will showcase seven vehicles at this year’s Paris Motor Show as part of its concerted drive for sales in Europe.  This will include two final development concepts of its new internationally strategic B-segment SUV - project name X100, along with cars from its four model range.

The XIV-Air and XIV-Adventure are near production ready concepts of the soon to be launched X100 - which is expected to go on sale early in 2015 - and will be shown at the Paris Motor Show, Paris Expo, Porte de Versailles, 2nd (press day) to 19th October.

Based on the brand’s development philosophy of ‘Robust, Specialty and Premium’ and design theme of ‘Nature born - 3 Motion’, the XIV B-segment SUV series has been shown in six iterations at recent international motor shows over the past four years, beginning with the IAA Frankfurt in 2011.

The marque’s design philosophy embraces the dignified, dynamic and rhythmical qualities of nature, enriching the customer experience through the harmony of man, nature and the car.

These two new concepts are intended to capture the emotional satisfaction derived from the pleasure of travelling.  Echoing the ‘rhythmical motion’ seen in the XLV concept at this year’s Geneva motor show, these cars share many design values of the new B-segment car to be launched next year.

With its targa ‘T-top’ roof, XIV-Air meets the design brief by enabling driver and passengers to enjoy nature within their daily life.  Believed to be unique in the SUV sector, this affords a sporty and dynamic sense while driving.

The simple yet refined bodylines create the sense of rhythm and dynamism, while the targa top offers the pleasure of wind-in-the-hair driving yet with protection.

Inspired by the anticipation and excitement of the journey, XIV-Adventure embraces the escape from the routines and frustrations of urban life, leaving the crowded streets and skyscrapers behind while travelling away to new beginnings and possibilities.  With such design cues as a heavy-duty bumper protector, purposeful roof rack and search light, the car evokes happy memories of escaping to the country and camping out in the wild surrounded by nature. Rhythmical character lines flow down the side of the car’s body, while the taut volume of the rear bumper exudes dynamic motion. 

Inside, the XIV-Air pursues an emotional design language inspired by the effect of a cool and silky breeze.  The shape of a bird’s wings in flight and two-tone colourway of white and dark blue creates the sense of inner space and a sporty, stylish ambiance, while the metal central fascia highlights the car’s futuristic design.

The interior fully embraces the importance of easy-to-use controls and devices, and integrates the very latest IT to ensure the best possible interface with users.

XIV-Air and XIV-Adventure are powered by either a 1.6 litre petrol or 1.6 litre diesel engine, and meet the latest exacting Euro 6 emission standards.

The 1.6 litre eco-friendly diesel engine produces much reduced CO² emissions of 110-120g/km (two wheel drive, manual with Stop/Start), and the 1.6 litre petrol engine delivers a 140-150g/km CO² emission level, again with two-wheel drive, manual transmission with Stop/Start.

Safety has been a key priority throughout the design stages of the new XIV, with passengers at the centre of consideration.  To this end, advanced safety equipment such as ESP (electronic stability programme) is included which continually monitors road conditions and the vehicle’s status, adjusting speed, engine output, balance, braking and steering angle at the point when the driver is potentially about to lose control.  The car also comes with a Hill Start Assist system, which allows drivers to change pedals easily from the brake to the accelerator and carry out a safer hill start, and an Emergency Stop Signal system helps prevent collisions by warning following vehicles when braking hard.

XIV is equipped with the choice of a newly designed MP3 audio.  A USB/AUX port enables users to play external audio devices, while Bluetooth hands-free affords safe use of a mobile phone on the move.  Passengers can also use their iPod and iPhone thanks to the iPod connection, with information displayed on the high-resolution LCD screen.  A mirroring function on the smart audio system allows you to share content on your smart phone with others by easily synching devices and then viewing on the screen.

With its high riding, good visibility and go-anywhere ability, XIV offers occupants all the advantages of an SUV with the comforts and convenience of a saloon car.

Meanwhile, SsangYong will also present five other vehicles on its 530 sq m stand in Paris.  These will include the New Korando (known as Korando C in Korea), Rodius (also known as Korando Turismo, Turismo and Stavic), Rexton W and Actyon Sports (Korando Sports).  During the show, there will also be a presentation to the company’s European distributors about sales and marketing strategy.

CEO of SsangYong, Yoo-il Lee, said, “As we approach the international launch of X100, SsangYong’s global strategic model, we are making an all-out effort to perfect the introduction of this vitally important new car.  With the XIV-Air and XIV-Adventure pre-production concepts, you can get a very good idea of what this new car will look like, and after several years developing this futuristic model, it’s very exciting to think that we’re now just a few months away from its launch.

He added: “Starting from the Paris Motor Show, we will be focusing on our pre-launch planning, and implementing the sales and marketing strategies for Europe and other international markets to ensure the sales success of X100 around the world.”

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Ref: SY34/2014