Date: February 2016

FROM TIVOLI WITH LOVE
SsangYong launches its biggest digital UK promotion

SsangYong, Korea’s leading SUV and 4x4 manufacturer is to promote its new Tivoli crossover in the UK through a fully integrated campaign.

#ilovit - SsangYong launches its biggest digital UK promotion
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Capitalising on the passion that the stylish Tivoli is evoking in the market, SsangYong has developed a campaign that gets to the heart of why its latest model is getting so much attention.

Complementing the Tivoli’s ’ilovit’ advertising campaign, this latest digital, social media and print promotion encourages consumers to say what they love about the Tivoli’s class leading features.

The campaign uses SsangYong’s social media platforms to generate additional interest and drive traffic to the main website.

The competition offers the prize of a weekend break to Tivoli near Rome - from which the car takes its name - and concludes in March.

Steve Gray, marketing & communications director of SsangYong Motor UK said about the brand’s latest campaign.  “Tivoli has sold extremely well since its launch and is attracting a much younger and increasingly female audience than previously experienced.  This is a fun way to engage with these new and more youthful customers online and via social media.”

The competition can be found at www.ssangyonggb.co.uk/ilovit and runs for six weeks until Monday 14 March.  It is being promoted via social media, e-mail and point-of-sale at SsangYong dealerships. 
The campaign was devised by integrated marketing agency Visarc and involves two other SsangYong agencies, Pure Media (media planning and buying) and Autoweb (web build).

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Ref: SY08/2016