LawsonClarke

Super Tramp – case study

Background
Super Tramp is one of Europe’s leading suppliers of trampolines, garden play and leisure products. With much of the company’s trampoline sales taking place from spring to summer, Super Tramp began selling toboggans around five years ago to boost winter sales and generate more of a ‘year round’ sales offering.

Super Tramp required a consumer PR campaign to promote the strengths of its product offering to the print media.

The Challenge
The challenge for LawsonClarke PR was to launch Super Tramp’s toboggans as cost effectively as possible in the consumer press, raise overall awareness of its new range and also increase awareness of Super Tramp’s range of products for year round use – not just trampolines.

The Solution
LawsonClarke PR developed two press releases for Super Tramp to maximise appeal to a wide range of press. The first release used a children’s angle for the women’s interest, children’s and regional press, while the second release had more of a winter sports angle for the men’s interest, health & fitness, in-flight magazines and national titles.

The press information was prepared in time for inclusion in the media’s Christmas gift guides and the consultancy targeted key freelancers for the children’s and national press individually, in order to encourage product loans for photography and/or testing. Further consumer interest was generated with the use of selected competitions and give-aways.

The Results
Coverage included The Daily Telegraph, The Observer magazine, Daily Mail Weekend, Junior, Right Start, Disney’s Big Time, Front, Health & Fitness, Zest, Health & Fitness and numerous regional titles.

Super Tramp reported another successful toboggans season and acknowledged a number of sales directly as a result of the press coverage.